#SelfStarterStories: From being a Junior Content Producer to becoming the Founder of her own company
Today's #selfstarterstory features Daphnée Hocquard, Founder of The Unibox.
The Unibox is more than a subscription box. We are on a mission to empower and inspire students all over the UK to create balance in their lives, offering some much-needed wellbeing, a dose of ‘home love’; and exciting pick-me-ups.
Pick Yourself UK caught up with Daphnée to learn more about her entrepreneurial journey.
What was your last job?: I was a Junior Content Producer. I took a 'corporate' job to enable me to make enough money to start The Unibox.
When did you choose to PICK YOURSELF instead of waiting to be chosen by someone else?: I always knew I wanted to start a business and I realised it was a case of 'if not now, when'.
What was the most challenging part of starting a business?: Starting it by myself and working on my own. It can be a pretty lonely task.
What is your favourite business book and why?: I have quite a few but 'Think and Grow Rich' by Napoleon Hill and 'How To Win Friends and Influence People' by Dale Carnegie are up there.
Do you do everything yourself? What do you outsource?: Most things! We now have help with dispatch (fulfilment), marketing, PR and social media.
What is your favourite marketing tool ?: Instagram.
How do you market your business?: Instagram is huge for us and we also send regular e-newsletters.
We also work with a selection of fabulous handpicked student 'Ambassadors' who help spread the the word about Unibox and about student wellbeing throughout their peer group, campus and social networks.
When you first launched, how did you get your first paying customers?: I still remember the very first one! They found us via Google, by themselves. The rest have largely come via social media.
How did you get your first traffic to your website?: By spending an insane amount of money of ads.
Nominate one person/friend who believed in you from the start, and what would you like to say to them today?: Our Angel Investor, Jack, believed in the idea from day one and has been a fantastic supporter ever since.
What would you say to someone who is toying with the idea to start a business but haven't yet?: Just do it. Just start. Stop putting it off. Even if it means taking baby steps - just 2 hours a week or something. Do it and see what happens.
If you could have dinner with one entrepreneur, who would it be and why?: Marcia Kilgore - a serial entrepreneur and total inspiration.
Daphnée Hocquard has qualified for the #PickYourselfUK Small Business Entrepreneur of the Year award 2018. If you'd like to enter yourself or nominate a small business entrepreneur for this award, please submit your story below.