#SelfStarterStories: From a physiotherapy medical background to owning her own clinic
This week's #SelfStarterStory features Katie Poste, Founder of Katie Bell Physiotherapy & Wellness based in Parkhead, Sheffield.
At Katie Bell Physiotherapy & Wellness we are committed and excited to work with people who want to reduce their pain and return to doing the things pain is stopping them from achieving. We also work with people who want to develop their fitness and optimise their health and wellness. We offer Physiotherapy, Massage, Acupuncture, Pilates, HIIT Pilates.
#PickYourselfUK caught up with Katie to learn more about her entrepreneurial journey.
What was your last job?: I worked for a Private Physiotherapy Clinic for 5 years
Looking back, what lead you to be where you are today?: Following in my Dads and my Grandpas footsteps, I was never the ‘employed’ type! I strived for responsibility, have bags of passion and working in an environment where I felt restricted, having lots of ideas that could never come to fruition and wanting to break the mould.
I saw a huge gap when working with clients in pain, they need so much more than just ‘physio’! So in summary, watching in family run a plumbing business, having a ridiculous work ethic, and taking a risk is why I am where I am today!
What was the most challenging part of starting a business?: To start a new business often requires injection of cash, convincing a bank about your business plan and strategy and spending on the things that’ will bring you a return (not just look pretty)! From a Physiotherapy medical background forecasting and business strategy was my first realisation I had a lot to learn!
When did you choose to PICK YOURSELF instead of waiting to be chosen by someone else?: If you don’t ask, you don’t get! One of my favourite mottos in life! That’s why...
What did you learn from your worst boss?: Staff need incentives, staff need inspiring, staff need to understand your vision and see the vision is not about the financial goal but to make a difference in people’s lives!
What is your favourite business book and why?: Tough question as I have only read business and mindset books for four years since beginning the journey of running my own business... I would have to say... Rich Dad Poor Dad, closely followed by Traction by Gina Wickham.
Do you do everything yourself? What do you outsource?: Absolutely not! I now have a team of 26 staff who work part-time in different areas and hours of the week. I also have three people I outsource to. I outsource operations, client care, HR, social media, bookkeeping, accounts, sales, analysis of business, events, management of Pilates department... a lot! All my team complete a strengths tool, so we can clearly see where people’s top strengths are.
I ensure people are working to their strengths. This ultimately means I have a team of highly efficient, passionate people who deliver results. I also look at my workload on regular basis and see what am I still doing I should not be! My strengths like in business development, treating clients with multiple injuries and need rebuilding and inspiring and leading my team.
What is your productivity secret?: Understanding the vision and the goals... a goal gives you direction. You then need to take the action. When you become less productive it’s because you have lost sight of the end game and the WHY!
What is your favourite marketing tool ?: Referrals make up a large proportion of our sales, and second is Facebook. This allows us to reach the people who need our help in a cost-effective way.
How do you market your business?:
- Referrals from existing clients
- Facebook offers and ads make a large proportion of our new clients
- We market free tasters for our services.
- Social media posting on Facebook, Instagram and Twitter to give value and also for clients to like, know and trust us.
- Create youtube content
- Market in local magazine occasionally and flyers.
- Support at local sporting events
When you first launched, how did you get your first paying customers?: I had a large opening evening when the Lord Mayor and mayoress attended. People booked in during the event for classes and Physio. I advertised locally and I was fully booked in my first week!
How did you get your first traffic to your website?: I didn’t focus on my website firstly as we are very much a local clinic and people were seeing adverts, flyers, Facebook campaigns. The website still generates leads but we don’t rely on it.
What would you say to someone who is toying with the idea to start a business but haven't yet?: Understand your reason why you want to run a business in the area you have decided. Set some personal and professional goals to give you direction.
Look at where your strengths lie and outsource what you are not wired to do! Take the leap of faith and the net will appear, graft like crazy and reap the rewards and huge personal development.
If you could have dinner with one entrepreneur, who would it be and why?: Victoria Beckham
For her creativity, time management advice, absolute drive, her work ethic, her huge financial success, the difference she makes globally to charities and her clothes!!
To keep up to date with Katie's journey, please follow her via the links below: